I’m happy to say that my site www.mattbudd.co.uk has now achieved it’s goal of being first in google using the search term “Usability Bournemouth“. Those of you out there that do me the honour of reading the things I spout on my blog, may remember a post about mid-way through last year when I first launched the site, in which I set a goal to do exactly this. Back then I was first in google but with the pretty generic term south coast UK usability.
I wasn’t sure, as any SEO expert will tell you, whether I would be able to do this but with some thoughtful addition of content in the right places, somewhere along the line it worked.
We were having a discussion in the pub after work about what it is that boosts your site up the rankings for particular audiences and unfortunately there is no formula for getting your site exactly where you want it.
SEO Technique
I never pretend to be an SEO expert and am quite surprised to be honest. Saying this, I do know that a lot of work went into this site (even though it may not look like it) and techniques that I’ve learnt over the years to try and make useful content appear in the most optimal places have all been tried on my site.
I do build web sites every day, it is my job, and I can hear people in my head as I am writing this saying “OK, so why can’t you make my site appear in the top of google?”. The only way I can see to boost your ranking, and keep it there is that if you love your web site and the content there in, keeping the key information and terms you want people to search your site on in the correct places like titles, headings, near the tops of paragraphs etc, then you can only help your sites chances of rising through the rankings.
You should know your business better than anyone else and know the niches that you can chase. Make sure these niche markets appear prominently on your site. You have to make you Web agency aware of the areas you are chasing. The more information you can provide your Web agency, the better your site will be. The more the better!
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